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& nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] Smith Barney Nike and other brands to tell you how to play the seven cross-border marketing. First, Smith Barney ten million heavily "wonderful, said," cross-border cooperation with Alipay 2014 ?? 11 ?? news, Metersbonwe profile speaker announced the first domestic title people show up, "Wonderful, said," The program is composed of iQIYI Ma Dong studio produced, Kevin Tsai and two well-known artists to join any Xiaosong mentor, known as the collection of the world's "most likely to speak Chinese," the man with the Competition eloquence and strength. Metersbonwe brand leader said that he was optimistic about the iQIYI influence as the leading video entertainment platform, and look forward iQIYI cooperation can enhance Metersbonwe brand influence and brand image among young audiences in . According to Metersbonwe brand responsible person said, in line with the title, Smith Barney will also design appropriate O2O promotion activities, including the promotion of national stores and online shopping network state official ma cheap foamposites ll promotion. This collaboration with iQIYI "wonderful theory" is the title for the first time Smith Barney brand network variety show. 11 ??? news, Metersbonwe and Alipay announced a strategic cooperation in the future users will be able to use Alipay wallet Metersbonwe stores, "personally pay" payments, while Smith Barney also settled in Alipay public service number wallet, Users can use the phone to make an appointment fitting, binding membership cards and other functions, currently Yanqing Hangzhou Metersbonwe store can already experience. Metersbonwe relevant responsible person said, hope that through cooperation with Alipay to provide more technological sense of fashion experience for members, improve value-added services provided to Members, implement open online and offline consumer experience. Second, cross-border mergers and acquisitions hundred round pants industry electricity supplier In the domestic textile and apparel industry generally difficult business background, one hundred round pants industry is also facing the inevitable contraction storefront, inventory pressure, Cheap air jordans for sale falling profits and other issues. 2012 and 2013, the company net profit fell 23.78% and 40% respectively; the first three quarters of 2014 to 52% decline in the expansion. In order to find new profit growth point, in July this year, one hundred round pants industry bulletin intends to issue shares and to pay a combination of cash, the price of 1.032 billion yuan acquisition of cross-border electricity supplier Global Tesco 100% of the shares. Global Tesco is a focus on cross-border retail outlet vertical class e-commerce, in a plurality of vertical categories of clothing and electronics have world-renowned cross-border B2C sales site. Tesco sells its products worldwide to apparel, 3C electronic products based. October 30, said completion of the Acquisition. hundred round pants industry believes that the acquisition of Universal Tesco hundred round pants industry is not only in line with the current product positioning, but also take advantage of the global Tesco in the electronic retail business, the integration of its B2C, large data operations, online advertising, vertical type Retail e Retro jordans for sale lectricity providers and third-party platforms and other high-quality Internet experience gene, creating the next hundred round pants industry interaction online and offline resources, digital marketing and supply chain optimization combined domestic sales of cross-border co-clothing retail ecosystem perspective. Tesco's global platform is currently registered number of users exceeded 600 million, one hundred round pants industry direct access to the global internet resources and user resources to carry out their cross-border Tesco's online business. Third, Semir into the children's education and training market 2014 ?? 7 ?? news, Semir clothing juveniles Group Co., Ltd. and Hong Kong Rui signed the "asset purchase agreement" educating John Core IT purchase juvenile Group Co., Ltd. held a 70% interest, the transfer price in accordance with infertility Han Shanghai 2013 2.5 times the annual revenue of this transaction as a valuation basis for 102.2 million yuan. Industry insiders say, Semir clothing after years of operation, the successful operation of the barabara brand-oriented children cheap jordans for sale 's clothing business, and achieved a leading position. The company currently has more than 3,500 children business shops, more than 500 million VIP client resources, and has more than 400 full-time employees of the e-commerce company, in the channel, customers, management, product development, supply chain resources, online and offline operational and other obvious advantages. The company through the acquisition of 70% stake in Shanghai's fertility John into children's education and training market, with the advantage of educating Han Shanghai brand, and other aspects of professional competence, combined with the company in the channel, customers, management, capital strength and other resources for China to carry out resources for children education market integration, help to promote the development of Shanghai Han educating children to become China's leading education companies. Semir clothing, said the future the company will continue to carry out investment and merger and integration of resources for children's education, animation film, games and other related industries, will build cheap jordan shoes for men the company into an integrated one-stop service platform for children. Fourth, the international giant Nike, Adidas fashion cross-border chase female users 2014 In December 2009, following the Adidas opened in Beijing China's first women's store, Nike iAPM shopping center located in Shanghai China's first women's Experience Store also opened a mysterious veil. China's first women's Adidas store in Beijing Financial Street, Xicheng District, three shopping centers, and LV, GUCCI, Zegna and other luxury brands for the neighborhood. It is not difficult to see, Adidas Women stores are not ready for the mass consumer groups entirely, its objects and services should be more inclined to high-end consumer groups. Women Adidas store mainly by selling products is different, more like the Nike Women store experience women's sports club. An area of ??420 square meters of Nike Shanghai iAPM woman experience stores in addition to providing about 100 models of sports products, the store also installed the Nike + Mainland China's first gait analysis system. Experience store will be invited from time to Cheap air jordan 12 ovo time fitness instructor, health professionals and private sports style consultant interact with consumers. Behind Although the woman on the sports market stores in the future will not become the absolute mainstream, but Nike, Adidas store opened woman is worth learning the local sports brand. Nike, Adidas opened woman shop approach, in fact, through the creation of specialized stores for women, to understand the real needs of women, where consumer groups, in order to make improvements on other products sold in stores comprehensive and do well with female consumption person communication. It is undeniable that men and women demand for the product is a big difference. Consumer groups such as men tend to be rational shopping, shopping strong purpose; and female consumer groups, by contrast, later on the more emotional, impulsive consumption is strong. This difference in purchasing behavior, in fact, is the need for brand owners in advance to give attention. Five Younger curve involved in private banks 2014 In July 2009, Bank of Ningbo Younger announcement that shareholders receive a "lett Retro jordans for sale er about changes in stake," Younger holds shares of the company 350 million shares, representing 12.16% of the company's total share capital. Reporters found that, after this overweight, Younger stake to stake Bank of Ningbo from Ningbo bank's largest shareholder OCBC Bank's 13.74 percent was less than 2%. Younger said that within the next 12 months, intends to continue to holdings of shares in Bank of Ningbo. The reporters found that the proportion of shares and Bank of Ningbo Youngor major shareholders one step. Insiders told reporters that if the future really be controlled Bank of Ningbo Younger, that future will be similar to the Bank of Ningbo, China Minsheng Bank, the major shareholder can control the bank to, private banks can make a transition. It is understood that Bank of Ningbo Youngor and Ningbo same enterprise, while Bank of Ningbo listed Youngor it holds 179 million shares, in 2010, Bank of Ningbo Youngor subscribe non-public offering of shares 7050 shares, third quarter of 2011 to 2013 in the second quarter, we continued to sell holdings of Bank of Ningbo Youngor shares, bu Cheap air jordan 12 for sale online free shipping t since the fourth quarter of 2013, Bank of Ningbo Younger began holdings. Six, Uniqlo introduced Starbucks 2014 United States in August of Macy's, Target and Barnes and Noble bookstores supermarkets have successively introduced Starbucks. Uniqlo in the shop put a sofa, table, chairs and an iPad station for customers to use. To be able to retain customers more for a while, they can increase their chances of in-store shopping. Moreover, Uniqlo also sponsors the New York Museum of Modern Art next door (MoMA) Friday free open plan, followed by further collaboration with MoMA, offering a limited edition clothing accessories "SPRZ NY", using a well-known contemporary artists Andy Warhol, Jean-Michel Basquiat , Sarah Morris, who's paintings, as many as 200 kinds of products, including, stores and sales sites handbags, T-shirts by Uniqlo worldwide. Other clothing brands have launched cross-border cooperation, Gap concept store began selling third-party magazines, books and other non-apparel products, Ralph Lauren company's Club Monaco to Brooklyn popular Toby's Estate Cafe and New York The fa cheap jordans for sale mens mous The Strand bookstore invited his flagship store; designer John Varvatos even opened his shop in the bar. seven, H & amp; M ought transboundary play at home 2014 ?? 1 ?? H & amp; M home home series officially entered the Chinese market, as of the end of August, in Beijing, Shanghai, Hangzhou, Shenzhen and other cities have even opened seven large flagship store, and it will open in the second half four. 2011 ?? ZARA home to China so far, has opened nearly 20 stores, and the first half of last year, sales rose 30 percent, higher than the Group's flagship brand Zara-year growth rates in many. However, the fast fashion industry to do at home, in a foreign country is not new. Early in 2003, the fashion apparel giant ZARA started doing cross-border household products, bed linen, tableware and bathroom accessories and other household fabrics. Today, 11 years have been developed, although there are no official statistics specific share of sales, but another brand of cross-border point of view, this market share is gradually grow, rather than reduced. Sources pointed out that the Japanese cheap jordans online chain Muji home life has also announced that executives hope that the future number of stores in China to expand from the current 100 to 1,000. Insiders said: as clothing, we are selling products in a concept, however, it is not just selling products, clothing is just a carrier, sell lifestyle is to sell. Mash shop "mixed" is another of VIP guests, "ride" is their brand value. Mash-up will be more companies are willing to try a business model. But how to find consistent with their own brand of culture, services, ideas and industry partnerships to make clothing brand investment to achieve the maximum benefit of marketing is the future of cross-border business thinking points. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner:. 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